A film for the media facade on Novy Arbat
Fifteen seconds for the media facade on Novy Arbat: the quarter's renders brought to life, large type and a logo that draws itself on the screen
- Motion design
- Animation
- Editing
The facade is watched not only by pedestrians but by drivers passing by, so the details in the frame are large and the phone number stays on screen for the whole film. The viewer has a few seconds.
One frame holds one thought. First “The birth of a new legend”, then “Collectible residences by the Kremlin, surrounded by water”. At the end, the developer’s line.
The footage is built from renders of the quarter set in motion: a flyover above the river, a park by the water, a boat along the embankment. Every shot is composed for the screen’s proportions. The logo draws itself right at the start, the same way it does in the site’s preloader.
At night, under the media facade’s rules, the screen shows a still instead of the film. That was made too, and sits as the second slide next to the film.